The Lean Ecommerce Edge™ is my free weekly newsletter, delivered every Saturday, where I share practical lessons, founder insights and real-world experiments to help you build a Lean ecommerce business.
Each issue explores one idea, decision or hidden constraint that helps you build a simpler, stronger and more profitable business.
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#011. The Ecommerce Relationship Nobody Talks About
You probably think ecommerce is all about the product. I certainly did. Looking back, one of my biggest competitive advantages had nothing to do with the product itself.
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#010. Why The Biggest Leak Is Often The One You Can’t See!
You may think business is about finding solutions. I’ve come to believe it’s mostly about finding the right problem. Because once you identify the real leak, solutions often become surprisingly obvious.
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#009. The Traffic Illusion – Why More Visitors Rarely Create More Sales
Imagine a store converting at 0.5%. Double the traffic and you simply double the number of people who decide not to buy. Traffic wasn’t the problem. The offer was.
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#008. Why More Stores Isn’t The Answer
What started as a plan to build multiple income streams eventually filled my living room with filing trays. The lesson? Complexity arrives much faster than revenue.
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#007. Why Scaling Too Early Makes Everything Worse
A few sales arrive and suddenly the focus shifts to growth. More traffic. More ads. More complexity. The problem? You may not be scaling a business. You may be scaling an assumption.
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#006. Why More Ecom Research Isn’t The Answer
Your Notion is full. Your mind is full. The question is whether you’ve learned anything that can only be discovered through action.
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#005. AI Won’t Fix A Weak Offer
Hi – it’s Rebecca. If you’d told me ten years ago that I’d be able to generate landing…
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#004. The Amazon Shutdown That Changed Everything!
My store went from booming to zero overnight. The biggest lesson wasn’t about Amazon. It was discovering I didn’t own the bucket.
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#003. The Giving Up And Starting Over Trap.
Starting a new store again feels like progress. Sometimes it’s the very thing though keeping you stuck.
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#002. The Validation Trap: The Assumption I Didn’t Know I Was Making
A huge market. Proven demand. Strong margins. Everything looked right. So why didn’t it work? In this issue, I explore one of the most common validation mistakes founders make when evaluating new opportunities.
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#001. The Opportunity Trap: Why Founders Keep Searching For Another Bucket
What if the product isn’t the problem? In this issue, I explore why many founders stay stuck searching for the next opportunity while the real constraint remains hidden in plain sight.
